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Digital Marketing at your service.
The Importance of a Digital Marketing Agency.

What is digital marketing today?

If you are here you must have decided to give a decisive boost to your business. So thinking of being able to exploit digital marketing without the help of a professional is not the right choice!

Digital marketing at your service

Digital marketing is a constantly evolving world that no one, whether businesses or freelancers, show business stars or small local businesses, can do without. In recent years the need for online visibility has increased at a dizzying pace. E -commerce has been a powerful driver of digital marketing expansion . But this type of marketing is much more than opening a website and managing the company's Facebook page.

If we want digital marketing to bring the desired results, be it brand visibility or sales, it must be done in the right way. Creating content to target an audience is not as simple as you might think. There are hidden mechanisms in digital marketing that can only be mastered and managed to our advantage with experience.

Today, consumers' purchasing decision-making process is influenced from the first moments following the initial input by brand reputation , blogs , reviews, and online opinions. And this is the reason that leads the best companies to integrate web activities into their marketing strategies.

For example, there are strategies that make the smartphone work on the concept of proximity. So when I pass by a shop, or near a department store stand, I can receive a notification. This is just one of the many digital marketing opportunities to exploit.

The Importance of a Digital Marketing Agency
Web Marketing Agencies Rome
What is digital marketing?

Digital  marketing  is the set of activities to promote a brand, product or service through online channels. If done well,  digital marketing  allows you to increase loyalty, brand awareness and sales.

But how to do it?

We at Bitmetric have been in digital marketing for decades, our web marketing agency employs a team of young, creative and constantly trained professionals. What we believe in is teamwork, professionalism and training. This is why here you can find specialists for every sector of digital marketing. From the web designer to the SEO specialist . But also social media managers, advertising specialists and many other professionals capable of collaborating to create and devise winning digital marketing strategies in line with your business.

To obtain truly important results that generate new customers and sales, professional work must be done, which allows the company to grow both in terms of visibility and turnover. To achieve all this you need to know the mechanisms of digital marketing and use them to your advantage.

What we usually do is get to know our customer closely. Understand what objectives you want to achieve and then we analyze the reference market and its competitors. Only through the data collected in this way can we develop a truly effective strategy. Because it is this information that allows us to create a buyer persona, or rather a typical customer to address; a storytelling in line with the client's values ​​and which meets the public's favor. This is why in our digital marketing agency we have more professional figures, because each step must be studied with awareness and preparation, in order to then be able to integrate it into a broader work and in synergy with the other aspects of digital marketing .

What is digital marketing today

The term digital marketing appears for the first time around the end of the nineties and is mainly identified as web advertising. Therefore, in the early days, talking about  digital marketing  meant using the web as a channel for your advertising.

In the following years, however, the focus changes and digital marketing no longer has advertising as its sole and exclusive object. In fact, it becomes a more general concept that tends to put the user's experience at the center in their relationship with the brand.

Today when we talk about digital marketing, or web marketing or online marketing, we are talking about a whole world of techniques, strategies and means of communication to manage and interface with each other. So when creating a digital strategy we must take into account that our means of dissemination will not be just one but multiple. From the website to social media; from Google to emails; from Whatsapp to Apps.

All this requires specific knowledge which by its nature changes constantly and at increasingly higher rates. An algorithm can change its processes from today to tomorrow, generating different results for the same strategy. This requires a targeted and in-depth intervention capacity.

A digital marketing professional must be multi-purpose and know how to move between different skills, he must in fact:

know, also from a technical point of view, all digital advertising  channels and strategies  ( Facebook Advertising , Google Adwords, Pay per Click) to develop SEM search engine marketing campaigns ;

have strategic skills regarding the  SEO structure  to be applied both on page and off page;

devise and implement commercial strategies that combine the communicative power of email marketing with the attractive ability of  social media  to reach potential customers.

All this certainly requires experience but also excellent training, things that only a tested and prepared team like ours can give you