The Five Most Fundamental Applications of Google Webmaster Tools for SEO Experts
Author : Sourav Agarwal
The chief end of Google Webmaster Tools that is available free for SEO pros is to make websites search engine friendly by diagnosing the websites’ technical issues. That a search engine friendly website enjoys higher SERP ranking and gets countless views is undeniable. A Google account of your website and access to the website’s main header template are must haves for using Google Webmaster Tools. The website must be fully indexable.
Turning 404 errors from Dead Links to Live Links
Diagnosing 404 errors in websites is one of the important applications of Google Webmaster Tools. 404s refer to “Not Found” URLs that appear when they are sought after due to some webpage design and link related issues. With webmaster tools from Google, you can check this problem by following the steps, given below-
Go to the Google Webmaster Tools Dashboard and click on the website
• Go to “Not Found” under “Overview” and click on “Details”
• Follow the URL that appears as an 404 error
• Correct the URL with 301 redirect, a PHP redirect script
• The correct URL when clicked the next time will be 301 redirected
Measure the Traffic-generating Capacity of Keywords
Go to the columns of information under Top Search Queries by moving from Google Webmaster Tools Dashboard to Statistics. The columns of information consist of Impressions to measure how many times a website appears for a specific keyword and Traffic to measure the traffic-generating capacity of keywords. This application of Google Webmaster Tools helps you pick out popular keywords and utilize their traffic potential. Make sure to optimize your website content with those keywords. It also helps you determine the number and density of keywords in proportion to the volume of the website content.
Check the Quality of Back Links pointing to Websites
Checking the quality of back links, important elements for the search engine ranking of websites is another application of Google Webmaster Tools. Go from Dashboard to Links to Pages with External Links. Clicking the hyperlinked number under the External Links column will show the backlinks to your web pages. Make sure to check the relevancy of the websites that link to yours in order to assess the quality of those backlinks. Build networking with those sites to get more quality traffic that can boost sales and conversions. Only relevant sites are a good source of referral traffic that contributes immensely to site sales and conversions.
Upload an XML Sitemap Checking Robots.txt
A sitemap is an index to a website’s position on the search maps of search giants. Driving thousands of traffic to your website by indicating the site’s position in the search engine listings is a sitemap. Navigate from Google Webmaster Tools Dashboard to Sitemaps in order to upload an XML sitemap to search engines. Make sure to test the robots.txt before submitting the sitemap to the root directory of the server.
Remove Unimportant URLs from Websites
Websites with unimportant pages that are useless for both search engines and visitors lag far behind other websites in search result pages. These pages will be blocked in robots.txt and search engine bots find it difficult to index websites with blocked pages. You can remove those URLs using Google Webmaster Tools. Navigate from Dashboard to Tools to Remove URLs. Make sure to check if the URLs return a 404 header status before removing them.
Understanding the Importance of Google Cache for Enhanced Visibility of Websites is Important for SEO Professionals
Author : Sourav Agarwal
To be in the cache of Google means to be visible in search result pages. Google’s cache has long been in the online search world. The more pages of a website are cached by Google the more the website is visible in the search results. The pages of a website that are in Google’s cache are a good source of views and visitors, leads and sales for the website. Only a search engine friendly website is cacheable by the Google bot. Hence, how to make websites cacheable in Google should be a concern with SEO professionals working for website promotion.
The Applications of Google Cache for Increased Relevance and Ranking of Websites in Google Search Results -
Google cache links in the search results on a website enhance the user experience when the server is down or the web pages are too slow to load down. In such unavoidable scenarios, the cache links in Google search results on the website direct visitors to the cached pages. Websites whose content is neither cached by Google nor cacheable in other search engines debar visitors from exploring their pages at ease when the server is down or the page loading is very slow.
Websites with non-cacheable content use the code: . Google search results on those websites do not feature the cache links to their pages. It results in a poor user experience that mars the relevance and ranking of websites having non-cacheable content. It is the bane of business websites in particular as they cannot fetch traffic and generate sales for their owners.
Websites with cacheable content get enhanced visibility and rank higher in search result pages. Click the “text-only version” of cache links in Google search results on a website to check if Google bot has indexed the right webpage of the website. If the textual content of a webpage is not visible in the text-only version, it means that the page might be displayed by Adobe Flash or JavaScript-driven or the Google bot has not properly indexed the page.
Using Google cache links in the search results, you can check if the hyperlinks in a website are crawlable. View the text-only version of the cache links to ensure if those hyperlinks are visible or clickable. The text-only version of Google cache links to a website helps in diagnosing if there is any hidden text, flash-based content or JavaScript cloaking in the website. If the website content visible in the text-only version differs from what normally appears, it needs to be improved by an SEO expert.
The correlation between Google cache date data on and Google SERP ranking of a website is an index to Google’s trust in the website. An analysis of the Google cache date data on websites will reveal the frequency of Google’s indexing the websites. The more frequently a website is indexed the more enhanced its visibility is. Websites with high PR are frequently indexed compared to sites with low PageRank.
A website is crawled and indexed by search engine spiders on the basis of its content. And, content is all in all when it comes to search engine optimization for website promotion. So, it should be a priority with SEO professionals to make website content cacheable in Google and other search engines.
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Optimizing Your Page URL for SEO with Semalt
What is a URL Link? | Constant Contact
Are you wondering what is the point of optimizing your page URL for SEO? Don't worry, you are at the right place to get the answer.
In fact, many SEO professionals and business website owners don't really know the importance of optimizing a page's URL for SEO. So this article is written to introduce you to the benefits of this process.
We recommend you a good SEO tool like DSD from Semalt.
What is the purpose of URL?
A URL is a generally accepted standard for writing the address of a document. It is a type of browser that is accessed by an algorithm at the user's request. A URL is essential for identifying any electronic resource: website, document, image, video, or audio track.
In fact, the properties of a URL are similar to that of a normal postal address. That is, the URL contains the file's unique location on the World Wide Web. Accordingly, algorithms determine the location of the desired site and redirect the user to it.
What are the benefits of optimizing one's page URL for SEO?
There are many benefits of optimizing a page's URL for SEO. Among them, here are some:
1. Increasing the visibility of the site in search engines
The essence of SEO is to allow users to qu
ickly find the information they need by searching on search engines.
To do this, the work of an SEO expert is important. They should be able to upgrade the site while following SEO standards.
While hiring, the expert can also use a better SEO tool like a dedicated SEO dashboard to accomplish this. In this way, he will gain the trust of the robots which will then help the target audience find the site, product, etc. and complete the targeted action. That is: buy, order, subscribe and become your permanent loyal customer.
2. Knowing what users are looking for
When a person wants to find information on the Internet, they enter the keywords in the search bar that are most likely to help them find the answer to their question. For example, to find the definition of "SEO", users often enter the following search query: What is SEO?
For this action, there may be a list of responses. Indeed, after entering a query and running a search, a numbered list of 10 to 15 sites is displayed on each page. Sites can hold a specific position (ranked in a specific order) based on a number of factors.
As practice shows, users rarely go beyond the second page of the search. This means that in order to attract more users to the site, it must belong to the TOP. That is, in the list of ordered pages that the search engine issues for a specific query. The higher a site ranks in search results, the more likely a user is to click on it. So it is important to optimize the URL of different pages and take care of all other SEO parameters of your site with the help of such an efficient SEO tool. Dedicated SEO Dashboard .
In this way, your site gets a chance to be displayed on the first page of search engines, which will allow you to generate more traffic to it.
3. Improving your search block
When entering a query in the search bar, in some positions you can see not only a list of sites, but also blocks of information without numbers. For example, when you enter the query "What is SEO" into a search engine on the right you will find a block with a definition and several infographics. Below, you'll also find some sites broken down by position, and a little further down, you'll find a block with "Similar Questions".
4. Influencing the selection of robots
For a site to be part of search results, it must go through three stages: crawling, indexing and ranking. Indeed, there are crawlers that check sites: the content of their pages, the relevance of information, their reliability, etc.
At the scanning stage (crawling), robots move around the site and find new pages by clicking on the links they find. The crawler can either find new pages automatically or point them out manually. For example, through tools for webmasters (Google Search Console, Yandex, Webmaster).
At the time of indexing, the robot determines the type of page and studies its subject and content. It can then add it to its database, its own index if it finds the content of the page useful to users.
In the last step, the robot selects the most relevant pages from its index and publishes them in response to a specific request. The order of publication depends on how the URL is specified, the robot's opinion, and the content (its quality, domain reputation, etc.).
Given all this, the job of an SEO optimizer is to properly optimize the URLs of the pages and continuously improve other useful SEO parameters. That way, the search engine will find your content useful, index it and return it as high as possible in response to a query.
To do this, there are several methods of website optimization. However, the most important thing, in any case, is to have a better SEO tool. In this case, it's the SEO Personal Dashboard.
Now, let's find out together how URL affects SEO.
How does a URL affect SEO?
A URL compiled according to rules affects the relevance of the site and the evaluation of the resource by search algorithms.
This is because algorithms take into account the anchors, link descriptions and URLs of sites in the network to determine the meaning of the content and its quality. Therefore, simple links are well received by the algorithm and provide information about the content of the page. Conversely, links with meaningless characters frighten users and are perceived as spam by the algorithm.
Google Webmaster Tools helps SEO experts GodMode9 monitor site performance, fix indexing issues, and track keyword visibility.